GENESIS

The luxury automobile market was getting dusty. Mercedes was diluting it’s brand with too many entry-level vehicles. Lexus was trying to transform from an old man’s luxury car to an old man’s sport luxury car. BMW was the ultimate sticker shock. And Cadillac, well, was Cadillac.

Hyundai saw its opening, and decided to bring the sexy to a grateful nation with the newest luxury automotive brand in thirty-three years: Genesis.

Their cars offered all the amenities the legacy brands did, and then some, only for thousands less. Plus they rode like they were on a cloud. And performed like they were at Daytona.